The Media Technology Monitor (MTM©) is Canada's premier research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cellphone only sample), the MTM has spoken with over 100,000 Canadians (equally split between Anglophones and Francophones) over the past decade making it the most accurate and comprehensive media technology tracking survey of its kind. Please visit the MTM Video to find out more.
The MTM provides valuable insight into consumer trends on existing and emerging technologies, and its large sample sizes and high response rates allow clients to uncover more about the niche markets and demographic groups that are relevant to them.
Some of the themes that will be highlighted in this year's MTM include:
- High Quality Reliable Results
High Quality Reliable Results
The MTM is Canada's most accurate syndicated media technology survey based on interviews with over 12,000 Canadians – 6,000 Anglophones and 6,000 Francophones – across two survey periods (Fall and Spring). The MTM's large sample sizes and high response rates exceed industry standards and provide subscribers with an in-depth, accurate look at hard-to-reach groups and niche markets such as Generation Z, Cord Cutters and Mobile TV viewers.
- Identify the Uniqueness of Canada's Two Official Language Groups
Identify the Uniqueness of Canada's Two Official Language Groups
Anglophones and Francophones consume existing and new media technology differently. Understanding and evaluating the differences between the two groups can be critical to any business strategy. Executive level reports, the data analysis tool, historical trending tables and demographics charts all highlight the differences between the two language groups as well as providing insight on Canadians as a whole.
- Track Consumer Adoption of Media Technologies
Track Consumer Adoption of Media Technologies
As one of Canada's longest running surveys, the MTM provides subscribers with trended historical information for over 70 technologies and activities including Internet usage, HDTVs, online video viewing, streaming AM/FM radio, social networking, smartphones and iPads.
- Competitive Intelligence by Brands
Competitive Intelligence by Brands
A better understanding of your competition can give you the edge in today's aggressive marketplace, and this year's MTM includes information on nearly 100 brands and services. Through the ongoing release of research reports and by using the online data analysis tool, subscribers have access to in-depth competitive analysis through which they can identify and analyze media technology products and services by brand and find out more about competitors and their customers.
- Industry Expertise
Gain from the experience and knowledge of a dedicated team of professional market researchers and industry analysts who will provide insight and observations in the form of syndicated reports and mini reports on topical issues released throughout the year.
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