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The Media Technology Monitor (MTM©) is Canada's premier research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cellphone only sample), the MTM has spoken with over 100,000 Canadians (equally split between Anglophones and Francophones) over the past decade making it the most accurate and comprehensive media technology tracking survey of its kind. Please visit the MTM Video to find out more.

The MTM provides valuable insight into consumer trends on existing and emerging technologies, and its large sample sizes and high response rates allow clients to uncover more about the niche markets and demographic groups that are relevant to them.

Some of the themes that will be highlighted in this year's MTM include:


  • Television Platforms
  • Internet Activities
  • Radio Platforms
  • Smartphone and Tablet Activities
  • Media Usage by Device
  • Social TV
  • Cord Cutting
  • Binge TV Viewing

Benefits

The Media Technology Monitor (MTM) is Canada's most accurate syndicated media technology survey based on interviews with over 12,000 Canadians. The Media Technology Monitor (MTM) measures how Anglophones and Francophones consume existing and new media technology differently. As one of Canada's longest running surveys, the Media Technology Monitor (MTM) provides subscribers with trended historical information for nearly 100 technologies and activities. The Media Technology Monitor (MTM) can give you a better understanding of your competition can give you the edge in today's aggressive technology marketplace. The Media Technology Monitor (MTM) team of professional market researchers and industry analysts allow you to increase your knowledge of the media technology industry.
  • High Quality Reliable Results

    High Quality Reliable Results

    The MTM is Canada's most accurate syndicated media technology survey based on interviews with over 12,000 Canadians – 6,000 Anglophones and 6,000 Francophones – across two survey periods (Fall and Spring). The MTM's large sample sizes and high response rates exceed industry standards and provide subscribers with an in-depth, accurate look at hard-to-reach groups and niche markets such as Generation Z, Cord Cutters and Mobile TV viewers.

  • Identify the Uniqueness of Canada's Two Official Language Groups

    Identify the Uniqueness of Canada's Two Official Language Groups

    Anglophones and Francophones consume existing and new media technology differently. Understanding and evaluating the differences between the two groups can be critical to any business strategy. Executive level reports, the data analysis tool, historical trending tables and demographics charts all highlight the differences between the two language groups as well as providing insight on Canadians as a whole.

  • Track Consumer Adoption of Media Technologies

    Track Consumer Adoption of Media Technologies

    As one of Canada's longest running surveys, the MTM provides subscribers with trended historical information for over 70 technologies and activities including Internet usage, HDTVs, online video viewing, streaming AM/FM radio, social networking, smartphones and iPads.

  • Competitive Intelligence by Brands

    Competitive Intelligence by Brands

    A better understanding of your competition can give you the edge in today's aggressive marketplace, and this year's MTM includes information on nearly 100 brands and services. Through the ongoing release of research reports and by using the online data analysis tool, subscribers have access to in-depth competitive analysis through which they can identify and analyze media technology products and services by brand and find out more about competitors and their customers.

  • Industry Expertise

    Industry Expertise

    Gain from the experience and knowledge of a dedicated team of professional market researchers and industry analysts who will provide insight and observations in the form of syndicated reports and mini reports on topical issues released throughout the year.

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