Cord cutting refers to the act of cancelling a paid TV subscription service in favour of accessing TV through other means such as the Internet, through an antenna, watching DVDs or outside of the home.
Cord Shaving: Cord shaving is the act of cutting back on your paid TV service by reducing the number of channels you receive usually with the intent to reduce cost.
Cord Never: Cord nevers are individuals who have never had a paid TV subscription.
Music Streaming Service
Music streaming service refers to services available on the Internet which allow users to select from a number of possible streams and customized playlists. Some services are free while others require a paid subscription. Examples of personalized audio services include Apple Music, SoundCloud, and Spotify.
Engaged Social TV
Engaged Social TV Viewers take collaboration to the next level by using social networks to discuss a show at the same time as they watch that show. For example, the MTM asks questions about using Facebook to talk online or post something about a TV program AND/OR tweeting about a TV program at the same time as they’re watching the program.
Binge viewing refers to watching 3 or more episodes of the same show in a single sitting. This could be done in any number of ways, such as scheduled TV, PVR, online streaming, and OTT services such as Netflix.
Smart TVs are Internet-enabled TV sets. Unlike other Internet-connected TVs which require another device to provide the TV with Internet access (i.e. game console, Chromecast, Apple TV, etc.), however, a Smart TV has the Internet connection built right into the television set. Owners of Smart TVs are able to watch/stream media, surf the net, play games and access apps on their television screen.
The second screen refers to a second electronic device, typically a smartphone or tablet, used by television viewers to interact with a program or advertisement they’re watching. The second screen allows viewers to connect with television content by downloading related apps, voting for a contestant on a TV show, researching a product they just saw in a commercial, or watching a TV show related webisode.
TV My Way
Refers to those who have no live TV access at home choosing to watch television exclusively online, via different streaming websites and services. They do not have a traditional paid TV subscription or receive any over-the-air broadcast signals.